Coca-Cola

For the Dream - :60

For the Dream - :60

Brief

A family driven, hope inspired film to showcase Coca-Cola’s dedication to the Latin American community.

Challenge

We were challenged to tell the story of a young teenager who was the first in his family to attend college. Coca-Cola asked us to highlight the hero’s community, family and mother as the support system that would push our character into college.

Solution

We created a concept that showed our hero, Andres, celebrating his acceptance, and made sure that we built an authentic world around him to tell the story from his moments studying with friends to his celebration with family.

Details

Director

Greg Bassenian

Agency

MoFilm

Production Company

Aris

Producer

Austin Kilgore

Director of Photography

Arden Tse

Line Producer

Lauren Bates

Copywriter

Greg Bassenian