Coca-Cola
For the Dream - :60
For the Dream - :60
Brief
A family driven, hope inspired film to showcase Coca-Cola’s dedication to the Latin American community.
Challenge
We were challenged to tell the story of a young teenager who was the first in his family to attend college. Coca-Cola asked us to highlight the hero’s community, family and mother as the support system that would push our character into college.
Solution
We created a concept that showed our hero, Andres, celebrating his acceptance, and made sure that we built an authentic world around him to tell the story from his moments studying with friends to his celebration with family.