iDevices

In a New Light - :30

In a New Light - :30

Brief

A heartfelt, cinematic story to showcase the power of the connected home.

Challenge

We were approached by iDevices to create their first OTT campaign to showcase their in-wall connected home plugs and switches. But they didn’t want a standard, DR type spot. They wanted a brand piece that told a story in a unique, cinematic way.

Solution

Greg Bassenian used a clever narrative device and unique lighting design to show the story of parents secretly admiring their daughter’s talent, all while featuring the product as the hero. Through the use of key lighting elements and dark, textured framing, he brought this powerful spot to life.