Amgen
Evenity Animation - 3:00
Evenity Animation - 3:00
Brief
A vibrant, dynamic animation to launch the approval of the blockbuster drug Evenity for Amgen.
Challenge
Weber Shandwick and Amgen approached us to create a 2-3 minute animation that needed to educate not only the Amgen employee community, but also the consumer community on Evenity — a breakthrough drug to treat Osteoporosis.
Solution
Over the course of 6 weeks, and working with 5 different artists, Greg Bassenian directed a long form animation that wonderfully illustrated not only the origins of the medication’s discovery, but also the distinct method of action.