Porsche

Taycan Launch - :30

Taycan Launch - :30

Brief

An explosive visual journey to showcase the groundbreaking tech and iconic design of the new Porsche Taycan.

Challenge

When Alex Gabrielli saw the new Porsche Taycan, he was inspired. So inspired, that he decided to create a piece of spec work that is literally out of this world. Using only VFX, he wanted to create a piece that blended together the beauty of the modern form and figure with the undeniable elegance of the new Porsche Taycan — without any practical shots.

Solution

Working tirelessly for close to 4 weeks, Alex used VFX software Houdini to model, light and texture this extraordinary :60 second film that evokes the spirit, emotion and feeling of driving the new Taycan.