Johnson and Johnson

Top Ten Misconceptions about Lasik - 4:00

Top Ten Misconceptions about Lasik - 4:00


A quick-witted, tongue-in-cheek take on Lasik surgery education by director Alex Gabrielli for Johnson and Johnson’s iLasik brand.


We were approached by Weber Shandwick to create a digital campaign to help educate prospective Lasik surgery candidates. The primary goal was to help them understand the surgery, but also soothe any fears or confusion about the surgery itself.


Alex combined his amazing animation techniques along with his wonderful sense of comedy to blend both into these unique, high energy digital spots. These were featured both on the brand page and also across IG and FB channels.