Brief: We wanted to created a short, digital story piece that highlighted the history of Vans, their culture, and created a positive link between their heritage and their consumer base.
Challenge: Blending the visuals of skateboarding along with a relatable, organic message was difficult from an approach standpoint. The spot had to adhere to brand values but also feel totally organic and identifiable by Vans’ core demographic.
Solution: We used two real skateboarders who were actual devotees of the Vans brand, showing how the shoes, the culture and ultimately their passion for skateboarding was a springboard to friendship and loyalty within the skateboarding community.
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