Brief:  FabFitFun approached us to create a social short to announce and reveal the products in the FabFitFun seasonal box, the 2015 Summer edition.


Challenge:  Each FabFitFun seasonal box contains 15 products, and we needed to reveal and showcase the cost, usability and attributes of each product in the box.


Solution:  Utilizing the same sleek white aesthetic as the #hotguysjumproping video, we used a simple, direct visual approach to clearly show and reveal the box, each product, and did it in under 90 seconds.



Client:  FabFitFun


Project:  Summer Reveal


Agency + Production Company:  Aris


Copywriter:  Greg Bassenian


Director:  Nic Weinfeld


Producer:  Austin Kilgore


Line Producer:  Greg Bassenian


Director of Photography:  Arden Tse


Editing: Austin Kilgore, Eric Vogt-Nielsen, Greg Bassenian


Sound Design/Mixing:  Austin Kilgore



Custom Field

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20 November


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