The Mom Project

Brief:  The Mom Project approached Aris with a goal to create a campaign video to launch their “Mom Up America” campaign across the country.

 

Challenge:  With a short time frame and modest budget, Aris worked with agency Creative Estrogen to produce this spot on a short timeline.

 

Solution:  We delivered a 70 second anthem spot which communicated the challenges that working mother face when it comes to equal pay while also creating something that resonated across social media.

 

Exposure:  The campaign video was features on both Pop Sugar and UpWorthy, garnering 300k+ earned impressions across both platforms.

 

Credits:

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Agency: Creative Estrogen

 

Production Company:  Aris

 

Executive Producer:  Greg Bassenian

 

Producer: Michael Sanaiha

 

Copywriters:  Merry Carole Powers, Maureen McTaggart

 

Director:  Greg Bassenian

 

DP: Arden Tse

 

Mix: Nick Vitter

 

Category

Facebook + Youtube