Brief: The Mom Project approached Aris with a goal to create a campaign video to launch their “Mom Up America” campaign across the country.
Challenge: With a short time frame and modest budget, Aris worked with agency Creative Estrogen to produce this spot on a short timeline.
Solution: We delivered a 70 second anthem spot which communicated the challenges that working mother face when it comes to equal pay while also creating something that resonated across social media.
Exposure: The campaign video was features on both Pop Sugar and UpWorthy, garnering 300k+ earned impressions across both platforms.
Agency: Creative Estrogen
Production Company: Aris
Executive Producer: Greg Bassenian
Producer: Michael Sanaiha
Copywriters: Merry Carole Powers, Maureen McTaggart
Director: Greg Bassenian
DP: Arden Tse
Mix: Nick Vitter
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