The Mom Project

Brief:  The Mom Project approached Aris with a goal to create a campaign video to launch their “Mom Up America” campaign across the country.


Challenge:  With a short time frame and modest budget, Aris worked with agency Creative Estrogen to produce this spot on a short timeline.


Solution:  We delivered a 70 second anthem spot which communicated the challenges that working mother face when it comes to equal pay while also creating something that resonated across social media.


Exposure:  The campaign video was features on both Pop Sugar and UpWorthy, garnering 300k+ earned impressions across both platforms.




Agency: Creative Estrogen


Production Company:  Aris


Executive Producer:  Greg Bassenian


Producer: Michael Sanaiha


Copywriters:  Merry Carole Powers, Maureen McTaggart


Director:  Greg Bassenian


DP: Arden Tse


Mix: Nick Vitter



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