Brief: We were asked by the client to create a Kickstarter video that showcased how he met William Gervin, a homeless artist, and sought to create a campaign to help get off the streets.
Challenge: The story here was nuanced, and the client wanted to communicate the serendipitous nature of the exchange while also communicating what the Kickstarter was hoping to create: an art exhibit and film.
Solution: We shot the video over the course of two days, capturing both Ralf and William, and told the full story of how they met and what the goal of the project was, but also showing the authentic and humanistic points of the story.
Director: Greg Bassenian
DP: Sam Rosenthal