Brief: ISH Beauty wanted to launch their new, cutting edge contour kit with a bright, fun and information launch video that showed behind-the-scenes how the makeup was made and the message behind ISH.
Challenge: We were tasked with communicating the brand values and products values while also combing footage form inside an office as well incorporating footage from multiple locations and shoots.
Solution: We used a variety of footage, stills and fast pacing to deliver a fun, engaging and stylish video that communicated the client’s objectives white still retaining the quality and feel they desired.
Agency + Production: Aris
Executive Producer: Greg Bassenian
Producer: Michael Sanaiha
DP: Arden Tse
Talent: Joey Malouff
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