Brief: FabFitFun came to us to create a funny, shareable :60 second digital commercial spot that they could use to drive awareness of their quarterly subscription box for women.
Challenge: The spot’s premise needed to be clever and witty, and the greatest challenge was being able to surprise viewers at the end of the video with the big twist.
Solution: With extensive casting and scripting, we created a energetic spot that showcased FabFitFun’s offerings while also maintaining the “First Time” premise.
Agency + Production: Aris
Director: Greg Bassenian
Producer: Michael Sanaiha
DP: Sam Rosenthal
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