Brief:  FabFitFun came to us to create a funny, shareable :60 second digital commercial spot that they could use to drive awareness of their quarterly subscription box for women.


Challenge:  The spot’s premise needed to be clever and witty, and the greatest challenge was being able to surprise viewers at the end of the video with the big twist.


Solution:  With extensive casting and scripting, we created a energetic spot that showcased FabFitFun’s offerings while also maintaining the “First Time” premise.




Client:  FabFitFun


Agency + Production:  Aris


Director:  Greg Bassenian


Producer:  Michael Sanaiha


DP:  Sam Rosenthal


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