Coca Cola

 

Brief:  Coca-Cola approached us to create a :60 second advertisement, with :30 and :15 cutdowns, that could be used to tie in their partnership with the Hispanic Scholarship Fund to their Open Happiness campaign.  They wanted an ad that could play both digitally and for broadcast.

 

Challenge:   We were tasked with telling the story of a young teenager who was the first in his/her family to attend college.   Coca-Cola challenged us to highlight the protagonists community, family and mother as the support system by which he or she could get to college, and that this could be a “win” for everyone involved.

 

Solution:  We created a concept that showed our hero, Andres, celebrating his acceptance, but we then visually worked backwards, seeing his story in reverse, showing all the hard work, effort he put in to get there, highlighting his family and community along the way.

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CREDITS

 

Client:  Coca-Cola

 

Agency: MoFilm

 

Project:  Open Happiness Campaign

 

Production Company:  Aris

 

Copywriter:  Greg Bassenian

 

Director:  Nic Weinfeld

 

Producer:  Austin Kilgore

 

Line Producer:  Lauren Bates

 

Director of Photography:  Arden Tse

 

Sound Design/Mixing:  ElevenSound

 

Original Score:  Mophonic

 

Custom Field

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Date

20 November

Category

Theatrical