Brief: Bassenian/Lagoni Architects approached us to create a short, 2-2.5 minute video to illustrate their client interaction process and also give an inside look into BLA’s offices, employees and culture.
Challenge: We wanted to create something that felt natural and didn’t feel like a “Marketing” video. Yet, we also had to communicate BLA’s design and process values along the way, along with their office’s culture and principles.
Solution: Using a combination of executive interviews, office B-roll and custom music, we created more of a short film that would take clients through individual steps and process by which BLA engages with clients in what is called their “Charrette Process.”
Client: Bassenian/Lagoni Architects
Project: Design Process Video
Agency + Production Company: Aris
Director: Greg Bassenian
Director of Photography: Ken Glassing
Sound Design/Mixing: Nick Vitter
Music: Nick Vitter
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